Product Catalog
A universal product selection tool for creating personalized customer offers. It enables flexible configuration and management of product versions, including terms and interest rates, based on pricing policies.
The solution allows precise customer segmentation for more targeted offer creation and helps reduce loan rejection rates by providing a unified service that requires no changes to existing products when configuration updates are applied.
A ready-to-use loan and product selection engine for CRM systems that enables:
- Seamless collaboration between marketing and sales teams to design and launch new customer offers
- Rapid introduction of new products and product lines to the market
- Centralized management of product portfolios across multiple customer segments
- Real-time selection of relevant products and terms across all sales channels
The product consists of multiple microservices that provide:
Flexible search and selection of products, tariff plans, and service packages; online tariff calculation; reference data management; authorization services; and flexible configuration of products and tariffs.
It also supports customer subscription search and management, tariff-related operations, and the execution of tariff tasks, as well as the storage of product configurations, calculated tariffs, and individualized pricing rules.
High performance of the online calculator is ensured through the use of an in-memory database for storing and processing calculation templates and counters.
The Product Catalog is a universal solution that provides a “single window” for managing products and tariffs without the need for programming. It:
- Eliminates the need to maintain separate price lists in each product system
- Enables flexible configuration of products, terms, and tariffs within defined pricing policies
- Reduces the time required to configure tariffs and complex products through parameter inheritance
- Enables omnichannel delivery of personalized customer offers
- Ensures scalability as the customer base grows
